Branding

Nasco Education

While with Nasco Education I led a complete rebrand and reorganization of the Nasco web experience. This involved working across teams with various stakeholders to prioritize and rebuild the various landing pages across the site. Due to the site using static images and inline styles, this meant rebuilding every page. Due to the size of the site and other business goals such as separating Healthcare out- I also took this as an opportunity to completely reorganize the site. This project involved rebuilding over 40 pages, removing over 200 old pages no longer in use, and adding in the proper code needed to start observing metrics.

After the launch of the new site, we saw an immediate and measurable drop in bounce rate of over 40%. Customers were getting to the right landing pages.

Additionally each section was built creating CMS templates that allowed for creating new product campaigns, marketing visuals and resources quickly. These templates can still be found in use today at: https://www.nascoeducation.com/

Nasco Rebranded:

Old Nasco:

Asgard mobile Rebrand

My most recent rebrand project was for Asgard (formerly known as Katanasoft) Part of the rebrand project was to create cohesion and recognition for the brand. The app and brand are now both “Asgard.” For this project I was the designer and the developer.

The project involved working with stakeholders to rebrand the app with the new brand colors. This involved creating reusable styles in Xamarin for light and dark modes. The project was more than a fresh look, I was able to better organize styles within the app for better reusability.

This rebrand launched 11/8/23.

New Branding